Your website is a marketing tool, and first impressions are everything. Most visitors will determine within only a few second whether or not to stay or leave. Here are some critical rules for an effective conversion-ready web presence.
Keep it Simple, Keep it Consistent
Busy pages have very low conversion rates, so keeping things simple on any given page will help retain visitors and potential customers. The Rule of 7 Plus or Minus 2 suggests that most people can process between 5 and 9 concepts at a time. With that in mind, focus on five to nine customer needs, and try to limit your top-level menu items to a maximum of nine.
Consistency is key, so keep all content consistent in its appearance by establishing a hierarchy – both visually and conceptually. The same applies to design elements, such as typography and color.
Clear Call To Action
Even if you have a beautiful website that is clean, simple, and easy to navigate, your site visitors may not know what to do next. Establish a clear call to action (CTA) on your web pages. The idea is to encourage engagement and establish trust with your potential customers. An example might be to have your company phone number prominently displayed with a simple slogan. For example: “Call for a FREE Quote”.
Professional, Polished, Optimized
Building a website is a tedious process, and it can be easy to overlook some critical aspects. Consider the following:
• Proper SEO – Include any necessary META tags. Open graph tags are useful for sharing on social media.
• Image Optimization – Large images can significantly slow your site load time. Consider making them under 300kb at 90dpi or less.
• Accurate Information – Make sure your contact information is up to date and accurate.
• Functionality – Does everything work as you would expect? Do all the links go to the correct pages?
Website design is never truly finished. Make as many revisions as needed. If your website looks outdated, a design refresh may be necessary. A professional website will have a lasting impact on returning, new, and potential customers.
Published by PCL